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Northway Financial Consultants Ltd. is a GTA-based employee benefits firm helping Canadian businesses. Our dedicated team provides clear, customized guidance, and designs benefit solutions that support employees and strengthen organizations.
With a proven track record and commitment to excellence, we pride ourselves on building long-term partnerships founded on trust, integrity, and measurable results. At Northway, we deliver honest advice – every time.
Early in my career, I was working at an insurance company. One of my colleagues mentioned that her dad had worked for my grandfather, Bud, many years earlier when he was a summer student. She called her dad to ask what he remembered about him, “He was the fairest boss I ever had.” It had been more than 50 years since they had worked together, yet he still remembered how my grandfather had treated him.
A couple of years ago, our team started working with a business consulting firm. We were asked to define our core company values — the principles that truly represented who we are. I was struggling to connect with the task but kept coming back to this story. Maybe our core values were really just that simple – “Be Like Bud”. Be the kind of person that, 50 years from now, someone still remembers how you treated them and made them feel.
When I left my corporate job to begin building Northway, I was terrified — but also hopeful. I wanted to create a company that did things the right way. I didn’t just want to say that clients come first; I wanted them to truly be the reason our team came to work each day. My goal was to build a business that prioritized humanity, connection, and empathy — not just profits and procedures.
Building Northway has been one of the greatest joys of my life. It has taught me to take big risks. It has inspired me to dream even bigger than I ever imagined. It has taught me to be open-minded, to be clear in my direction, and to be patient (well… I’m trying!). But more than anything, it has reminded me that I should always strive to be a little more like Bud.
– Courtney
Courtney attended Western University, focusing on Political Science and Women’s Studies. Courtney’s professional career began in the insurance industry, where she held various roles at major insurance companies. Her expertise and dedication led her to her final position as an Account Executive for Group Benefits at one of Canada’s top three insurance carriers.
In 2020, Courtney founded Northway Financial Consultants Ltd., driven by her vision to offer superior client service and support. Under her leadership, Northway quickly gained recognition for its commitment to integrity and client care. Courtney has now taken a more active role in running the day-to-day operations of both Northway Financial Consultants Ltd and Helewa Financial Group Inc, bringing the companies together with a combined vision and direction.
After completing his studies at York University, Paul joined the family business, working closely with his father and gaining invaluable experience in the financial sector. His passion for the industry and his commitment to the family legacy led him to acquire the business in 2010. Under his leadership, the business was incorporated and established as Helewa Financial Group Inc.
Paul’s entrepreneurial spirit and dedication to excellence drove the continued growth of Helewa Financial Group Inc. In 2020, he partnered with Courtney West to create Northway Financial Consultants Ltd., a venture focused on employee benefits.
Partner, Director of Employee Benefits
With 20 years of experience in the insurance industry, Crystal has built a rewarding career across both advisory and operations roles. Since 2007, she has been dedicated to helping clients navigate their insurance and financial planning needs with clarity, care, and confidence. Her strong operational background, combined with deep industry knowledge, allows her to deliver thoughtful advice while ensuring a seamless client experience. Outside of work, Crystal enjoys camping with her husband and their energetic boys, creating lasting family memories.
Director of Client Service – Employee Benefits
Portfolio Manager
Alex graduated with a bachelor’s degree in accounting from the University of Guelph in May 2024, where he developed an interest in financial planning and asset management. In July 2024, he joined Helewa Financial as a Portfolio Manager, assisting with portfolio construction, updating financial plans, and participating in client meetings. Alex is also a CFA Level 2 candidate, working towards his designation. Outside of work, Alex enjoys sports, fitness, and spending quality time with family.
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